Givenchy's Fall 2019 makeup collection marked a significant moment for the luxury brand, expanding its reach and solidifying its position as a leader in high-end cosmetics. The launch, strategically timed for August 2019, saw the collection grace the shelves of prestigious retailers across the US and UK, including Saks Fifth Avenue, Net-a-Porter, Sephora, Nordstrom, Neiman Marcus, Bloomingdale's, Selfridges, Feel Unique, and John Lewis. This widespread availability demonstrated Givenchy's ambition to cater to a broader audience while maintaining its commitment to luxury and quality. This article delves into the details of the collection, its accessibility, the brand's overall strategy, and the impact it had on the beauty landscape.
A Unisex Approach: Breaking Barriers in the Beauty Industry
Givenchy's Fall 2019 collection wasn't just about beautiful products; it was about challenging conventions. The brand's move towards a more inclusive and unisex approach was a significant departure from traditional gendered marketing in the beauty industry. While not explicitly labeled "unisex" across all products, the collection’s aesthetic and marketing subtly hinted at a broader appeal. The color palettes were versatile enough to be worn by a diverse range of individuals, and the emphasis on natural, glowing skin rather than heavily contoured looks further supported this inclusive approach. This aligns with a wider industry trend towards inclusivity and gender neutrality, with many brands now recognizing the limitations of traditional gendered product categories. Givenchy's participation in this shift solidified its image as a forward-thinking and modern luxury brand.
The unisex aspect wasn't solely about the color palettes. The campaign imagery and marketing materials also played a crucial role in conveying this message. By featuring models of diverse ethnicities and genders, Givenchy actively challenged the traditional norms associated with luxury beauty advertising. This strategic move resonated strongly with a younger, more diverse consumer base that values inclusivity and authenticity. The move towards a more inclusive aesthetic also helped Givenchy expand its potential customer base, attracting individuals who previously may not have considered the brand due to its perceived exclusivity or traditional marketing strategies.
Givenchy Make Up 2019: A Deep Dive into the Collection
The Givenchy Fall 2019 makeup collection offered a range of products designed to create a variety of looks, from natural everyday makeup to more dramatic evening styles. While specific product names and shades may not be easily accessible without referencing archived marketing materials, the overall collection focused on key aspects:
* Skincare-infused Foundation: Givenchy emphasized the importance of healthy-looking skin as a base for any makeup look. Their foundation formulas likely incorporated skincare benefits, focusing on hydration and luminosity. This trend reflects a growing consumer preference for multitasking products that offer both makeup and skincare benefits.
* Versatile Eyeshadow Palettes: The eyeshadow palettes likely featured a mix of matte and shimmer shades, allowing for both subtle daytime looks and more intense evening glamour. The color palettes probably leaned towards autumnal hues – warm browns, deep plums, and rich golds – reflecting the seasonal trends.
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